WELSHMAN
LIVING AND WORKING AS AN ART DIRECTOR IN NEW YORK
From Wales to Wall Street via Amsterdam.
After spending six years in Amsterdam perfecting the 'how many beers can I drink and still ride a bike' ratio, I moved stateside to test the limits of how many pizza slices it takes before I vomit. (the answer, unfortunately, is seven)
Previously art director-ing at 180 Amsterdam.
Currently art director-ing at Droga5 NY.
I’ve worked across some of the worlds most well known brands. Defining their purpose in culture, developing brand campaigns, launching products, designing brand identities, telling stories and crafting visual worlds.
After hours, you’ll find me pounding the pavement, indulging in beer & whiskey (self-proclaimed connoisseur in the loosest sense), and traveling to far-flung places in search of the elusive cure for receding hairlines.
Awards
CICLOPE - Silver
2023
CICLOPE - Bronze
2023
Cannes Lion Shortlist - Film x2
2023
Cannes Lion Shortlist - Sound Design
2023
Cannes Lion Shortlist - Art Direction
2023
Cannes Lion Shortlist - Strategy
2023
ADDY - Film
2022
EPICA Bronze - Luxury
2022
TNW -
Top 500 digital minds in the Netherlands
2019
D&AD New Blood Pencil
2016
ADCN - Film
​2019
EPICA Shortlist
2019
SAN Accent ​
2019
ESPRIX Shortlist
NL - 2019
Young Dogs Netherlands​
2018
D&AD New Blood Pencil
2016
Experience
Droga 5
Art Director
New York City, USA
2022 - Present
​
180 Amsterdam
Senior Art Director
Amsterdam, Netherlands
2016 - 2022
Education
Cannes Young Lions Creative Academy
Cannes, France
2019
​
Advertising and Brand Design
BA Hons, UWTSD
2013 - 2016
Out of Office
120 consecutive days of cold water swimming -
swam with the ice man Wim Hoff
​
Climbed Kilimanjaro -
vomited at the top but raised some money for charity
​
Solo cycled the Atlas Mountains -
got very humbled by the hills
​
Raced 3000km across India in a Rickshaw -
had multiple brushes with death and raised a load of cash for charity
​
Hiked Machu Picchu -
tried chewing tobacco at altitude, passed out
​
1 marathon -
found out my nipples can bleed a lot
​
5 half marathons -
lost a toenail or two
​
Rehabilitated and released four howler
monkeys and a toucan in the Amazon -
woke up with a tarantula
Clients
The New York Times | Meta | Pepsi | Lays | Playstation | Under Armour | ASICS | DHL | HP | Heineken | Amstel | Al Jazeera | Mountain Dew | Mirinda | FIFA | Peugeot | Huggies | Qatar Airways | Air Italy | JPMorgan Chase |Qatar Tourism | TIER | Flower Council of Holland | Bon Prix | United Colors of Benetton | Coors Light
​