I was a solo art director, envious of the many relationships that surrounded my desk and tired of third-wheeling creative teams when I decided to do something about it. The only logical thing to do was climb into the most notorious place in the world to find a companion, which happened to be right around the corner from my office.

The Red-Light Ross campaign started with zero budget and a lot of favours and was quickly seen around the world, ending with hundreds of entries from over 26 different countries.