Red - Light Ross

Recruitment Campaign | 180 Amsterdam

I was a solo art director, envious of the many relationships that surrounded my desk and tired of third-wheeling creative teams when I decided to do something about it. The only logical thing to do was climb into the most notorious place in the world to find a companion, which happened to be right around the corner from my office.

The Red-Light Ross campaign started with zero budget and a lot of favours and was quickly seen around the world, ending with hundreds of entries from 26 different countries.


Within a few days, I had hundreds of responses from 6 different continents. Bloggers, online magazines and people on social media spread the word and translated their thoughts and my campaign into more languages than I've had cooked dinners.